Czech Republic PC download store raises launch awareness with TV sponsorship
LONDON 04/11/11 – Green Man Gaming - Europe’s fastest-growing independent digital PC games distributor (www.greenmangaming.com
), is celebrating its launch in the Czech Republic on Saturday, 5th November by sponsoring Re-Play TV – the country’s biggest gaming show.
In co-operation with local partner Next Level Games s.r.o – the new Green Man Gaming (GMG) store will offer gamers in the Czech Republic a fully localised version of its innovative PC download site. As the only retailer in the world allowing gamers to trade in their existing downloads for money-off new games, the new GMG store will promote exclusive regional offers and a full range of local payment options.
Raising awareness of GMG’s launch in the Czech Republic, the download store sponsors the Re-Play TV gaming show. Broadcast weekly on the country’s most popular TV channel for men aged 18 to 34, Prima Cool, the show attracts over a hundred thousand viewers, and a fast-growing YouTube and social media following.
Re-Play TV will include GMG branding at the start and end of the show. Viewers will also be able to enter an exclusive weekly competition to win top gaming prize and find out more about special promotional deals, while encouraging Czech gamers to sample the localised site and its extensive catalogue of more than 700 PC games.
Building its presence across Europe with in partnership with local industry, retail and marketing experts, GMG’s launch in the Czech Republic’s fast-growing PC retail market is in partnership with Next Level Games s.r.o - which previously operated the local Gamescape retail store chain.
The Czech Republic PC retail market
· Sale of PC games titles increased 11.3% year-on-year in 2010
· Value of the PC games market grew 27.7% year-on-year in 2010
· 54% of Czech homes have broadband
Paul Sulyok, Managing Director, Green Man Gaming, said:
“As we launch regional stores – it’s vital that we partner with leading local experts, real professionals with unrivaled track records in their market, who will deliver consumers the best possible experience – just like the Next Level Games team. Our sponsorship of Re-Play TV is incredibly exciting, allowing us to reach a massive number of Czech gamers who will influence their friends, championing the Green Man revolution.
Jason Minnis, Co-Founder, Next Level Games s.r.o, added:
“Green Man Gaming has revolutionised the PC games download market in the UK, so we’re delighted to bring their service to the Czech Republic. We’ve been very impressed by their online retail platform, making it simple to localise for our market. Green Man is growing rapidly – and we’re ready to welcome Czech gamers to the site, making our local competitors take notice.”
Vojtěch Novák, Producer, Re-Play TV, commented:
“We’re delighted to be working with Green Man Gaming and Next Level Games as they launch a download service dedicated to PC gamers in the Czech Republic. We’ve been promoting the fast-growing local games scene since 2009, so we’re happy to welcome them to the region.”
The launch of the Green Man Gaming Czech Republic store and its sponsorship of Re-Play TV begin on Saturday, 5th November.
About Green Man Gaming
Green Man Gaming (GMG) is the leading UK-based independent digital retailer for PC games, selling more than 750 titles from 80 publishing partners to 146 countries around the world.
Thanks to its unique proprietary technology, GMG offers consumers the ability to trade-in their digitally downloaded games for new purchases, while enabling publishers to generate on-going revenue from their intellectual property. Green Man Gaming is the only games retailer to pay a royalty back to a publisher on all pre-owned sales.