LOVEFiLM BOLSTERS MULTIPLATFORM DELIVERY

Written by Joe Martin

July 29, 2010 | 11:01

Companies: #lovefilm

- WIDEVINE AGREEMENT SEES LOVEFiLM EXPAND DRM AND ADD ADAPTIVE STREAMING FOR
MULTIPLATFORM USE -

LOVEFiLM, Europe's largest subscription service - streaming movies and TV
episodes over the Internet and sending DVDs by post - has signed a
significant agreement with US-based Widevine, naming Widevine as LOVEFiLM's
preferred provider of digital rights management (DRM) and video optimisation
solutions. This will allow LOVEFiLM's digital content to be accessed on the
broadest cross section of devices.

The agreement with Widevine will see LOVEFiLM further develop its digital
content to be playable on many new devices, ensuring the largest possible
audience for future use. Widevine's DRM, adaptive streaming and virtual-DVD
like trick play technologies will ensure the video remains both secure and
at the best possible quality, providing viewers with the ultimate viewing
experience across many devices.

The Widevine platform is deployed by major Internet content services and
large cable, satellite and telecommunication companies launching
over-the-top strategies. The solution is natively supported in nearly all
major brands and types of network connected consumer electronics including
televisions, Blu-ray players, mobile devices, gaming systems and more.

In addition to offering its 1.4 million members access to over 67,000 titles
for rental, LOVEFiLM already offers thousands of films and TV shows
available to 'Watch Online' via the LOVEFiLM Player and on connected devices
including SONY BRAVIA and Samsung TVs.

LOVEFiLM Group Digital Officer, Lesley Mackenzie, said,

"Our agreement with Widevine signifies our passion for offering high-quality
digital content to our members by giving them the widest possible platform
choice, value and convenience. Widevine's impressive DRM knowledge and
adaptive streaming solutions are respected industry-wide and they are a
great partner to help us continue our rapid growth in this sector."

Widevine Chief Executive Officer, Brian Baker added,
"Widevine is pleased to be working with LOVEFiLM enabling their customers to
have the highest quality video experience while viewing LOVEFiLM content on
a wide array of devices. Now customers of LOVEFiLM can have the flexibility
to watch Hollywood content on the device of their choice.
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