Yorkshire-based trade only distie Target Components has announced today that it is slashing its charges for drop-ship deliveries to a flat rate of £4.95.
The initiative follows a period of consultation with customers and reflects developments in the market over recent years.
Target Managing Director, Paul Cubbage, comments: “We were the first in the UK to introduce a customisable e-commerce solution for our customers in 2004 (TC-Freenet) and released a more advanced solution with full XML ordering facilities last year (Ready Built WebShop), but it’s become increasingly apparent that our customers need greater support on carriage charges to maximise their web sales. As with many of our more progressive initiatives, the decision to reduce our direct delivery rates to such an extent has come as a direct result of consultation with and feedback from our customers.”
Target specialises in distribution to independent IT retailers and small to medium resellers, and believes that the model for retailers has changed over the last few years, with more and more reliance on web sales for a proportion of sales.
Cubbage states: “As the spending cuts, the hike in VAT, petrol prices and inflation start to really bite this year, consumers will be looking increasingly for two things from retailers: customer care, service and advice on a local level, and cheap hassle-free supply via the internet. Our customers already excel in local advice and service, and our reduced direct-ship rates help them to win more online business through competitive pricing.”
The new rate is effective immediately and is a flat rate for UK mainland deliveries for registered customers.
Further details can be found on www.targetcomponents.co.uk