AC Ryan Press Release - Introducing Playon!HD Essential: Simply Entertaining

No. 1 MEDIA PLAYER BRAND AC RYAN, SETS A NEW STANDARD OF PERFORMANCE IN THE CLASS OF NO NETWORK MEDIA PLAYERS WITH THE
LAUNCH OF THE PLAYON!HD ESSENTIAL.

Rotterdam, The Netherlands – November 9th, 2010 - leading International
digital entertainment manufacturer, is expanding the groundbreaking Playon! series
to include the Playon!HD Essential. Setting a new standard of performance in the class
of no network media players, this inexpensive, user friendly, no network media player
supports the most file formats including Blu-ray and DVD ISO.

The Playon!HD Essential delivers to the world of entry level no network media
players, all the benefits that make AC Ryan the No.1 brand in media players. AC Ryan
is responding to the broader, mass market consumer demand for user friendly, no network,no fuss media players. Currently only sub-standard products exist in this range, nowthe Playon!HD Essential is here to change that with the most extensive file format support and the highest quality output.

The Playon!HD Essential allows users to store and enjoy all of their precious movies,
music and photos in the comfort of their own living room. Free your media content
from the limitations of the PC and let the Playon!HD Essential bring them to life in
Full HD quality on your TV. The Playon!HD Essential is designed for users who prefer
an easy to use media player without the fuss of networking.

With exceptional quality and ease, the Playon!HD Essential plays media files from
external drives (USB disks, USB hard disks, and media cards such as SD Cards).
The pre-installed eco friendly, low noise, low power consumption HDD up to 2TB,
allows users to conveniently store all media files in one central location. A completely
unique, newly designed user interface enables easy navigation of features, users even
have the opportunity to customise their own background wallpaper within the main
menu. The Playon!HD Essential will also automatically organise and manage users’
media content with a unique Smart Database system that auto indexes all media files.

As part of AC Ryan’s consistent delivery of digital entertainment that has something
for everyone, the Playon!HD Essential will be the first in its class to offer an optional
upgrade to network with the Essential Wireless N dongle, sold separately.

AC Ryan Commercial Director, Mr. Tobias Brinkmann, explains: “Media Players have
recently become a much more mainstream product. The Playon!HD Essential has been
developed due to overwhelming consumer demand for an entry level, no network,
lower price point media player. Our research has shown that the existing no network
players have inferior format support, features and video quality. The Playon!HD Essential
has a fantastic new user interface and a number of other cutting edge functions and
features, making it the most exceptional media player of its class”
The Playon!HD Essential makes entertainment simple and enjoyable for users. Transfer,
store and play media content with the Playon!HD Essential and enjoy High Definition
entertainment, the way it should be.

Launch date: November

Playon!HD Essential
Model Number Product name Euro (incl. VAT)
ACR-PV73500 – 500GB Playon !HD Essential 500GB € 139
ACR-PV73500 – 1TB Playon !HD Essential 1TB € 155
ACR-PV73500 - 2TB Playon!HD Essential 2TB € 199



For more information on the Playon!HD Essential and an overview of the multi award winning Playon! Series go to: www.playonhd.com/essential/preview


About AC Ryan
Since our inception in 1992, AC Ryan has become a leading International IT and CE manufacturer with 7 offices spread across Europe, Asia and USA. The company HQ is based in The Netherlands, where the products are conceptualised and sold in over 30 countries. AC Ryan manufactures products that integrate and express user content in a digital experience like no other – Engage your Senses with Playon!