PowerCurl, Cord Wrap for Apple's MagSafe Power Adapter, Hits quirky's Online Store

September 12, 2009 | 14:19

Companies: #quirky

collaboratively developed in 24 hours by quirky's community


New York, NY, September 10, 2009 -- Today marks the official release of PowerCurl - a clip-on cord wrap for Apple's 60W and 85W MagSafe Power Adapters designed by the quirky community and Apple enthusiasts worldwide in just 24 hours.

PowerCurl wraps both cords (plug end & MagSafe end) around the device and allows for easy and quick cord wrapping. The Curl, as we like to call it, makes it easy to unplug and pack up quickly saving you the trouble of untangling your extension cords the next time you need to set up shop.

The included clip enables the plug end of your cord to clip to itself just like your MagSafe end does. Fear those heated power adapters no more - PowerCurl elevates the power adapter off the ground or desk for better air circulation and cooling.
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Oh and of we've quirkified this thing – it’s bright orange and super lightweight. You will be able to choose the 60W or 85W model prior to device shipping

Today ends the 24 hour quick & quirky development of PowerCurl and it is now available for sale at quirky’s online store for $7.25.

You might remember three of quirky's recent gadgets: the Split Stick, a double-sided USB drive, the DigiDude, a portable camera tripod and keychain, and the Scratch-n-Scroll, mousepad with a writing surface that have all hit pre-sale threshold and are being manufactured now.

quirky engages participants to collaborate in every aspect of product creation - from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a quirky product goes back to these influencers.

Every week users post ideas on quirky to be rated by the quirky community. The community surveys the submissions during the 7-day evaluation period and selects one product to move forward to product development. quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.

The final product becomes available for pre-sale at the quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.
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