Brand Re-building to Go Global, Bringing Excitement to Worldwide Consumers
In the memory module industry, A-DATA has been widely recognized as a legend. In less than a decade, the company has achieved the remarkable reputation as the “world's second largest memory module manufacturer,” “fourth-largest supplier of flash memory,” and “Taiwan Top 20 Global Brand”! However, A-DATA is well aware of the global competition it is facing, and thus understands that it needs to go beyond the demand of the times in order to create an even more solid international brand with all-new quality and a sustainable operation with green corporate standards.
Following the conclusion of the Taiwan External Trade Development Council (TAITRA) brand guidance project in 2008, A-DATA began to carry out a comprehensive brand re-building process, and on January 5th, 2010 in Taiwan, the company will be issuing a new global corporate image and product packaging icon. In the following days the new corporate image will be unveiled in Beijing, the United States, the Middle East and other regions of the world. Meanwhile, the brand celebration event “Fly, Catch, Go!” will be launched to share A-DATA’s moment of glory with the general public.
A-DATA is Looking toward the World in its Second Decade
Since 2002, A-DATA Technology has been operating its own brands and continued to uphold the principles of being “upright, unbiased, truthful, hard-working, capable, harmony, love, innovative” within its corporate culture. It has been investing aggressively in the fields of DRAM and flash memory application. Chairman Simon Chen said, “Future market trends indicate that memory applications will grow exponentially, and with the increasing size of the global market, A-DATA will be adopting a set of solid and flexible business strategies based on our traditional values of “honest and professional with integrity as the foundation” to address the ever-changing market conditions with the aim of successfully penetrating the global market. For this reason, A-DATA began the process of rebuilding brand in 2008, and has since adopted the hummingbird as our corporate icon (see Appendix I) and an auxiliary symbol of A-DATA’s corporate culture, in order to effectively enhance our competitiveness in the international marketplace as well as to get ready for embarking on the journey into our company’s second decade.”
Colorful and Smart Hummingbird Presents the All-New Brand Image and Value
In our brand rebuilding project, the A-DATA brand has been given a new life with the image of an agile and colorful hummingbird. It offers a perfect interpretation of A-DATA’s new brand value, reproducing A-DATA’s persistence in entrepreneurship and brand personality. A posture with agility represents the wide range of technological development. The lightweight and flexible wings portray the phenomenal speed with which A-DATA provides its customers with the most comprehensive services and solutions within the shortest time. The energetic character signifies to explore the unknown and to continuously discover the possibilities of applications. Coupled with a modern, stylistic, design with vivid colors, the hummingbird icon symbolizes the splendid moments in life, and A-DATA helps to enrich every marvelous moment in life.
Combining High-Quality Production and Marketing Processes to Fulfill Social Responsibility
With a positive attitude towards innovation and constantly in the pursuit of excellence, A-DATA acts as a bridge to connect individuals with their daily lives and work, to raise productivity and to enrich the quality of life. “For an enterprise to be sustainable, not only should it pursue excellence in industrial technology, it should also be environmentally responsible to both society and the world”, said Chairman Simon Chen, “A-DATA takes extra care in the selection of key memory components, complies with stringent manufacturing specifications and quality inspection processes, and has passed the ISO14001 certification on environmental management, as well as the EU Restriction of Hazardous Substances (RoHS) directive, thus providing stable, compatible and high-performance memory products. This allows A-DATA to fulfill its corporate social responsibility (CSR) at a time the company is pursuing rapid growth, putting emphasis on both protecting our earth and sustaining a green enterprise.”
Online Campaign to Celebrate A-DATA All-New Look
To celebrate this important moment, a special “Fly, Catch, Go!” online campaign has been organized on the Internet. Consumers participate and have the chance of winning big prizes. From March 1 to April 30, 2010, with any purchase of A-DATA products, consumers will have the opportunity to enter into a lucky draw with the chance of winning cash, airline tickets and more! A- DATA sincerely invites everyone to join us and witness this wonderful moment! For more information please visit A-DATA official website at www.adata.com.tw/tw
Appendix I: A-DATA Corporate Identity and Icon, the Hummingbird
the new A-DATA corporate identity (CI), as shown , the new logo conveys a more modern design that represents consistency, while retaining the foundation of A-DATA’s technical background with the traditional corporate color in blue.
Along with the new logo, we will also be introducing a corporate icon, the hummingbird, as part of the new CI. The hummingbird incorporates key design elements that reflect our culture, vision for the future and our commitment to become a global brand. The Hummingbird’s agility suggests that A-DATA is highly responsive to market and consumer demands; its swiftness demonstrates leading innovation and productivity in the industry; its exploring nature signifies our determination to pursue all possibilities; and the color and modern design reflects the exciting and dynamic characteristics of A-DATA’s brand.