Crucial.com Product Rating Tool Used by 50,000 Online Customers

Online computer memory leader implements 5-star product rating tool to help customers choose the best upgrade option



Key Messages

· Product rating system further solidifies Crucial.com as leader in online memory upgrades

· Crucial.com listens to customers’ product and service feedback

· By providing customer feedback on past purchases, customer service, and delivery, the Crucial.com product rating system reassures customers they are making an informed purchase decision,

· Online rating system complements existing award-winning Crucial® System Scanner and Crucial Memory Advisor™ tools

* Over 50,000 product reviews have been completed by Crucial.com customers
* To date, approximately 79% of the Crucial memory products rated by Crucial.com customers have received a 5-star ratings



Multimedia Elements:

* Crucial Image Gallery
* Example of Customer Product Review



Fremont, CA, and Glasgow, UK, 28 April, 2010 - Lexar Media, a leading global provider of memory products for digital media, today announced the results from its customer-driven products rating feature on Crucial.com, a leading source for computer memory upgrades. The product review system allows customers to use a 5-star rating scale to assign a rating to products they already own. Customers are invited to leave comments on the ‘pros and cons’ of the product, including ease of installation, performance benefits, as well as delivery and customer service features. More than 50,000 product reviews have been completed to date, allowing existing Crucial.com customers to provide valuable feedback and knowledge to enable future customers to make informed decisions.



Since the rating system was launched in summer 2008, approximately 79% of the Crucial memory products have received an impressive 5-star rating, while approximately 17% have achieved a 4-star rating. The 5-star rating, which equates to “Perfect. It doesn’t get any better!”, reflects Crucial.com’s reputation as a provider of top quality products, innovative online tools - such as the Crucial System Scanner (www.crucial.com/systemscanner, www.crucial.com/uk/systemscanner), and great customer service. 'Superb service! Fast. Efficient and hassle free' is just one comment recently received from a satisfied Crucial.com customer.



“It’s always nice to read the rave reviews and comments left by real customers” says Rick D’Ambrosio, eCommerce manager, “But one of the real values of this product rating tool comes from helping potential customers find the exact upgrade they need. And of course it’s great to see so many positive comments on our speedy delivery and excellent customer service.”



Crucial.com offers a wide range of products, including DRAM memory upgrades, solid-state drives (SSDs), and portable storage devices for PC and Mac® desktops, mobile computers (such as laptops and netbooks), and server systems. Full details on Crucial’s entire product lineup can be found at www.crucial.com, www.crucial.com/uk and www.crucial.com/eu.



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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.



Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.



Lexar. When Memory Matters.™



About Micron

Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

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©2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. When Memory Matters and the Lexar logo are trademarks of Lexar Media, Inc. Crucial, Memory Advisor, and the Crucial logo are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.