Maximize System Memory Airflow with the Crucial Ballistix Active Cooling Fan

New accessory keeps computer memory modules cool, running more efficiently



Key Messages:

* Crucial® Ballistix™ Active Cooling Fan decreases memory module temperature by increasing airflow
* Easy attachment with 3-pin motherboard power connector and included 4-pin power supply adapter requires no tools
* Rests snuggly over memory module clamps with adjustable height for tight spaces
* Low noise level and noise dampening anti-vibration material
* Clear fan blades showcase light from Crucial Ballistix Tracer LEDs (not included)
* Available globally through select partners and at Crucial.com



Multimedia Elements:

* Data Sheet for Crucial Ballistix Active Cooling Fan
* Video demonstrating the Crucial fan in a smoke-filled system
* Crucial Image Gallery (logos and products)



Fremont, CA, and Glasgow, UK, 9 November, 2010 -- Lexar Media, a leading global provider of memory products for digital media, today announced the Crucial Ballistix Active Cooling Fan, a snap-on proactive solution to decrease memory module heat by increasing airflow. The Crucial Ballistix Active Cooling Fan cools memory modules by eliminating “dead spots” of airflow within the case. The fan is especially effective with water-cooled systems where internal airflow around the memory modules is often minimal. Watch a short video demonstrating how the Crucial fan increases airflow inside a computer case artificially filled with smoke. The Crucial Ballistix Active Cooling Fan is available globally today through select partners and online at Crucial.com.



“With higher densities of memory running fully populated in motherboard memory slots—along with faster speeds—performance systems demand additional cooling,” said Jeremy Mortenson, Crucial senior product manager. “Whether you run your memory at stock speeds or push it to the limits with overclocking, temperature plays a critical role in reliability. The new Crucial Ballistix Active Cooling Fan can improve airflow and keep your memory running cooler.”



Featuring two 60mm fans, the new Crucial Ballistix Active Cooling Fan is easy to attach—requiring no tools for installation—and comes with a simple flexible power connection. In addition, its low noise level and clear design make it even more attractive, as it complements most case designs and allows a view of the LEDs from installed Crucial Ballistix Tracer high-performance memory.



Technical specifications for the Crucial Ballistix Active Cooling Fan are listed below:

· Dimensions: 155mm x 77.6mm x 71.6mm

· Fan size: 2 x 60mm fans

· Voltage: 12VDC

· Fan speed: 3000 RPM +/- 10%

· Noise: 25dBA (28max)

· Airflow: 15CFM

· Weight: 200g

· Connection: 3-pin power connector (4-pin adapter included)



Competitively priced at £18.79 (inc. VAT), the Crucial Ballistix Active Cooling Fan is available globally through select partners and online at Crucial.com.



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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com.



Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.



Lexar. When Memory Matters.™



About Micron

Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.