Access all areas – we7 tunes into the future of radio on mobiles

• Personal Radio app that works anywhere – No connection required - Plane, train, Tube, Car, gym, even potholing
  
• we7 Radio to open up Smartphones as the future listening device
  
• Personal Radio Plus – stations defined by user and editorial
  
• Free Android app available today, iPhone from April - can be upgraded to full, on-demand subscription

7 March 2011, London: we7, the UK’s Internet Radio plus music service, today announces a European first. The company is launching a mobile radio app which lets users create their own personal radio stations that can work anywhere. Available today, it works with or without an Internet connection, meaning the mobile can now truly be a user’s main device for radio and music consumption.

Until now, users have not been able to rely on mobiles as a replacement for radio because of unreliable connections and little or no data allowances. Without a constant connection the music playing can be interrupted – frustrating for the listener. Squeezed data allowances simply mean that music streaming is either not available when and where it’s wanted, or can rack up high costs when users listen to music on the move.

we7’s Radio app solves these problems, clearing the way for mobiles to be the predominant way of listening to music and radio. The free app and service will immediately be available from the Android Marketplace for Android users.

we7 Radio – Music on the ‘Go’ Anywhere

By solving the inherent problems of radio on mobiles, the new we7 Radio App can deliver Personal radio anywhere for the new generation of smartphone. we7 Radio delivers music to PAYG and PAYM tariff users who can now listen to music anywhere, without fear of eating into their data allowances, running up expensive data bills or having to stay in one place to have a reliable wifi connection. Innovative buffering and caching mechanisms mean that favourite personal radio stations can be made available when on the move and regardless of available connections.

Steve Purdham, CEO of we7, explains: “Mobile signals are unreliable for radio streaming but with the new we7 App you can still ‘use it if you lose it’ – continuing to listen to your favourite music radio stations, regardless of connection.”

Internet Radio means Personal Radio and more

we7 Radio for smartphones continues we7’s recent raft of innovations by making Internet radio personal; letting users create their own range of radio stations simply by entering the artists or genres they love. The stations are dynamically created by selecting and refreshing music from over seven million songs.

we7 Radio goes further than just personal radio stations by providing a themed stations based upon expert editorial. This means a range of themed stations are always available for users who would like something different or from recommendations that they trust.

Free App, Free Service upgradable to full On-demand Subscription

The free we7 Radio App will be available from March 2011 for Android devices, first in Beta form, offering a free, ad funded radio service just like normal commercial radio station.

However users who wish to go beyond radio and choose their own songs, albums and playlists can upgrade to an ‘on-demand’ subscription for just £9.99 a month.

The we7 Radio App will be available from the Android Marketplace and will be followed in April with versions for iPhone, iPad and iTouch. BlackBerry and Windows Phone 7 versions will be launched later this year.

Steve Purdham, CEO of we7, continues: “we7 radio lets you ‘charge’ up your mobile with great music and will transform radio listening across Europe as smartphones become the primary connected mobile device in the next few years.”

For more information on the new Android application, please visit the Android marketplace from your smartphone.