Cloak, iPad Case With Built-In Stand, Hits Quirky's Online Store

March 12, 2010 | 17:09

Companies: #quirky

collaboratively developed in one week by Quirky's community


New York, NY, March 9, 2010 -- Today marks the official release of Cloak -- a community-developed protective case for the Apple iPad. The Quirky community came together to develop a sleek, sturdy case with a modern design resembling that of an office folder, just in time for the iPad pre-sale launch on March 12. The Cloak is constructed from non-slip rubber with durable plastic hinge mechanisms to enable viewing at different angles.

The iPad slides into the Cloak through a top opening and is held in place by a sturdy friction grip. Once in place, it can be positioned to sit on a flat surface in portrait mode by folding the Cloak’s front cover behind the iPad and using the plastic support brace located on the product’s inside cover to prop up the iPad screen vertically. If you prefer landscape mode, just open Cloak’s front cover and use it to prop up the iPad’s screen from behind. Depending on your viewing preference, the cover can click into different angles by pressing a button on the hinge.
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Cloak is the 31st product designed and developed by the Quirky community since Quirky’s launch on June 2, 2009. Quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week, Quirky’s community collaborates to select and produce one new product idea. This week ends the development phase of Cloak, and it is now available for pre-sale in Quirky’s online store for $36.

You might remember other successful Quirky products including the Split Stick, a double-sided USB drive; the DigiDude, a portable camera tripod and keychain; the Scratch-n-Scroll, a mousepad with a writing surface; and the PowerCurl , a cord wrap for Apple's MagSafe power adapter.

Quirky engages participants to collaborate in every aspect of product creation -- from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on Quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a Quirky product goes back to these influencers.

Every week, users post ideas on Quirky to be rated by the Quirky community. The community surveys the submissions during a seven-day evaluation period and selects one product to move forward into product development. Quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.

The final product becomes available for pre-sale in the Quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.
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