World-leading chipset manufacturer chooses Scalado SpeedTags™ to enhance mobile image capture

August 30, 2009 | 23:42

Companies: #scalado

World-leading chipset manufacturer chooses Scalado SpeedTags™ to enhance mobile
image capture and processing

Lund, Sweden, 28 August 2009 - Scalado, the leader in mobile imaging software
solutions, has today announced that its Scalado SpeedTags™ technology is to be
integrated with the Mobile Application Processors being developed by Renesas
Technology Corp., a world-leading chipset manufacturer. Scalado SpeedTags™, a
powerful solution which provides accelerated image capture and management for
camera phones, will be integrated with Renesas' processors in order to deliver
enhanced high-quality multi-megapixel mobile imaging, and to help end users to
manage the larger files produced by the high-resolution image sensors.

Renesas is one of the world's largest manufacturers of semiconductor systems for
mobile phones and automotive applications. Based in Tokyo, the company currently
has manufacturing, design and sales operations in 16 countries and is the
world's largest manufacturer of microcontrollers and the second largest
manufacturer of application processors.

Implementation of SpeedTags into Renesas' powerful next generation SH-Mobile
application processor will support the use of Scalado’s CAPS™ imaging suite, a
powerful solution which is focused on providing enhanced functionality to camera
phones, whilst also paving the way for further integration with other Renesas
technologies in the future. As a result, users can expect increased performance
and data handling capabilities for high resolution files that will dramatically
improve the experience of viewing images on a mobile device.

Renesas already has good relationships with first tier handset vendors, and
Renesas' SH-Mobile is used in a lot of handsets from such vendors. With powerful
partners like these Renesas will give Scalado the opportunity for greater
penetration within both new and existing markets.

“This is a very important deal which will certainly lead to superior performance
and features in camera phones, thereby increasing Scalado’s market penetration
in this area,” says Fadi Abbas, Co-founder, and Interim CMO/CSO at Scalado. “By
working together, our two companies can deliver outstanding results for
capturing editing and viewing images on-the-go, including zero shutter lag,
burst mode, astonishing auto panorama capturing, and other refined features.”

With the benefit of Scalado SpeedTags, end-users can instantly capture multi-
megapixel images without any "shutter lag", thereby freezing the exact moment of
capture. Until now, only advanced Digital Still Cameras (DSC) and Single Lens
Reflex (SLR) cameras have been capable of managing the delay between pressing
the capturing button and actually saving the captured image.

As a result, 'shutter lag' has typically been one of the biggest technical
challenges facing camera phones, especially when photographing moving objects.
However, with Scalado's groundbreaking ‘zero shutter lag' technology, camera
phone users can be sure that the image which they see in the viewfinder is the
image that they capture. Users can then instantly zoom into the resulting JPEG
images to review the details of the image in real-time.
“With the benefits of Scalado’s mobile imaging technologies, Renesas will be
able to respond to some of the critical challenges set by the constantly
increasing resolution sizes and megapixels of images,” said Hideaki Chaki,
Managing Officer and General manager of System Solution Business Unit2 at
Renesas Technology Corp. “As a result of this agreement, we have confidence
that our Mobile Application Processor will now have a much stronger presence in
camera phone market. Together with Scalado, we are looking forward to taking
the end-user experience to a new level, and to making a real impact in the
global mobile imaging market.”

According to the latest report from Research and Markets, camera phones have
become key products for mobile phone vendors, and camera phone shipment volume
grew an additional 10% in 2008. The share of mobile phones equipped with camera
modules already exceeded 70% in 2008. As such, global camera phone handset
revenues expected to grow to over $120 Billion by 2011, when one- third of the
world population will own a camera phone.

<<ends>>

About Scalado AB
Scalado AB is a Swedish imaging Software Company that focuses on the wireless
device industry. It provides mobile imaging software solutions that are
powerful, scalable and modular for any camera phone. Its mission is to make
imaging on mobile phones more efficient - bringing higher usability for end-
users and cutting hardware costs for device manufacturers. With unique and
patented software technologies, it solves critical performance issues with less
memory and CPU requirements. Scalado CAPS is the leading imaging solution for
camera phones, embedded in more than 400 million devices.

Founded in 2000, Scalado has its head office in IDEON Science Park in Lund,
Sweden. The company’s principal shareholders are venture capitalists NorthCap
Partners, Industrifonden, and Teknoseed as well as company’s founders. For more
information, please visit www.scalado.com <www.scalado.com>


About Renesas Technology Corp.
Renesas Technology Corp. is the world's No.1 supplier of microcontrollers and
one of the world's leading semiconductor system solutions providers for mobile,
automotive and PC/AV (Audio Visual) markets. It is also a leading provider of
Power MOSFETs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed
Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established
in 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and
Mitsubishi Electric Corporation (TSE:6503), Renesas Technology achieved
consolidated revenue of 702.7 billion JPY in FY2008 (end of March 2009). Renesas
Technology is based in Tokyo, Japan and has a global network of manufacturing,
design and sales operations in 16 countries with 25,000 employees worldwide. For
further information, please visit www.renesas.com
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