DELL FEEDS GAMERS' PASSIONS WITH FIVE NEW ‘ALL POWERFUL’ ALIENWARE GAMING RIGS
October 5, 2009 | 08:30
Companies: #alienware
n All-New Alienware™ Gaming Systems Include the M15x Laptop and Aurora™ and Area-51™ Desktops
n Alienware M15x Features the New Intel® Mobile Core™ i7 Processor
n Alienware M17x Laptop Receives Up To 145 Percent Graphics Performance Boost with Addition of Dual 1GB ATI Radeon Mobility™ HD 4870[i]
n Alienware Peripherals, Including the New Alienware TactX™ Keyboard and Mouse, Offer Gamers a Fully-Integrated PC Gaming Ecosystem
BRACKNELL, UK, Sept. 23, 2009 – PC Gamers now have five new ways to level up with a fleet of high-performance gaming rigs from Alienware, including four overclocked**, liquid-cooled desktop systems and the most powerful 15-inch gaming laptop in the universe.
Jointly developed by the Dell, and Alienware teams, and featuring the latest technologies for maximum performance, aggressive designs and unmatched customisation and personalisation through Alienware’s exclusive Command Centre software suite, these systems represent a new era in PC gaming.
The All powerful Alienware Aurora, Aurora ALX, Area-51 and Area-51 ALX desktops and the Alienware M15x laptop join the M17x, launched in June, to expand the Alienware arsenal and reaffirm Dell’s position as visionary and designer of the industry’s most coveted gaming systems.
The News:
n Alienware M15x – The most powerful 15-inch gaming laptop in the universe. Sporting Alienware’s acclaimed new mobile ID which debuted with the M17x laptop, the M15x offers Alienware performance in a compact package guaranteed to appeal to mobile enthusiasts and hardcore gamers on the go. The first Alienware laptop to feature a mobile Core i7 processor, the M15x also offers a 1GB NVIDIA GeForce GTX 260M GPU* and up to 8GB DDR3 1333MHz memory to take on, and dominate, even the most intense game titles. Prices start at £1,199 including VAT and delivery.
n Alienware Aurora and Aurora ALX – The most upgradeable and most powerful MicroATX desktops Alienware has ever created. Featuring the latest Intel® Core™ i7 processors, including an optional Extreme Edition overclocked** to 3.6GHz, the Aurora line of desktops delivers the power needed for hardcore gaming, pro-level HD audio and video editing, 3D animation and more. To crank up your gaming performance, Aurora and Aurora ALX have options for 1.8GB NVIDIA(R) GeForce(TM) GTX295 and supports CrossFire(TM) and SLI(TM) technology for a variety of graphics cards, up to 24GB DDR3 1333MHz memory*, and up to 2TB of hard drive storage – all in a compact, MicroATX chassis for taking up less desk space. Prices start at £1,099 including VAT and delivery.
n Alienware Area-51 and Area-51 ALX – The most powerful Alienware desktops ever. Designed for extreme gamers and tech enthusiasts who demand only the latest, most advanced equipment, the Area-51 line of desktops features Intel Core i7 processors factory overclocked** to an intense 3.86GHz for peak performance. To max out your graphics benchmarks, these systems offer the quad-GPU power of dual NVIDIA® GeForce® GTX 295 graphics cards. Other featured specs include up to 12GB DDR3* memory clocked at 1333MHz or 1600MHz, respectively, and six easy-access, cable-free hard drive bays that support both 7,200RPM and 10,000RPM drives, solid state drives and RAID 0, RAID 1 and RAID 10 configurations. Prices start at £1,699 including VAT and delivery.
The ALX brand denotes a distinguished class of Alienware systems that deliver both unique designs and peak performance. Both Aurora ALX and Area-51 ALX offer technology options beyond their respective standard editions, allowing for higher benchmarks, extended future-proofing and all-around increased bragging rights. Aurora ALX features design elements not available on Aurora such as the Active Venting louver system, internal theatre lighting and cable-free hard drive bays. Area-51 ALX ups the ante with an anodised aluminium body and motorised front panel. All Alienware desktops also offer CPU liquid cooling right out of the box which allows the ease of overclocking that deliver extreme computing.
Also announced today, Alienware customers can now configure the M17x laptop with the intense power of the ATI Mobility Radeon HD 4870 in both single and ATI CrossFireX configurations for up to a 145 per cent graphics performance increase1. The result is an immersive, cinematic experience when playing the latest HD games and movies.
Alienware users can build out a complete, high-performance gaming ecosystem with the recently announced Alienware TactX Mouse, and Keyboard, and the Alienware OptX™ AW2210 Monitor, which features a 21.5-inch full HD screen for experiencing the latest generation games and HD movies in glorious 1080p resolution.
The Aurora and Aurora ALX start at £1,099 including VAT and delivery, and are available for order immediately at www.alienware.co.uk
The Area 51 and Area 51 ALX start at £1,699 including VAT and delivery and will be available to order in the coming weeks.
The Alienware M15x starts at £1,199 including VAT and delivery and is available for order immediately at www.alienware.co.uk
The branded peripherals can be ordered immediately at: www.alienware.co.uk
Alienware is one of two brand pillars within Dell’s broader consumer portfolio. Dell’s Alienware gaming brand delivers high-performance computing for enthusiasts and tech lovers alike, and complements the Adamo by Dell brand, which offers unmatched style, design and craftsmanship. Alienware and Adamo are the standard-bearers of Dell’s personalisation efforts, which extend to the entire consumer portfolio, including Inspiron, and Studio, and Dell Design Studio, which reinvents the way people can customise their laptops as extensions of self-expression.
Quotes:
“These newest additions to the Alienware line-up represent the culmination of months of hard work, bringing together two world-class teams to create a family of world-class products targeting PC gamers,” said Arthur Lewis, general manager of Dell’s Gaming Group. “Our current offering of desktops, notebooks and peripheral products signals our commitment to providing the best PC gaming experience possible and to being the global industry leader for PC gaming products.”
“Alienware systems are, and always have been, the benchmark for PC gaming performance,” said Michael Tatelman, vice president of sales and marketing for Dell’s consumer business. “Through the Alienware brand, Dell is committed to offering gamers the richest possible PC gaming experience with the latest technology and coolest designs.”
“The new Intel® Core™ i7 mobile processor redefines expectations for performance, flexibility and extreme gaming on mobile platforms,” said Mooly Eden, vice president and general manager of the PC Client Group at Intel. “We are pleased that Alienware has designed the Intel® Core™ i7 920Xm processor into their latest mobile gaming laptop.”
“As the first-ever DirectX® 11-capable graphics card, the ATI Radeon™ HD 5870 is the pinnacle of PC graphics performance,” said Matt Skynner, Vice President & General Manager, GPU Division, AMD. “By pairing the awesome power of this card with Alienware’s reputation for industry-leading technology, gamers can expect an unmatched gaming experience.”
About Dell
People worldwide can buy Dell online by phone and in nearly 43,000 stores. Alienware, Dell’s premiere high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed to creating industry-leading trends in the high-performance gaming arena. Alienware manufactures a diverse selection of customizable, high-performance desktops, notebooks and gaming peripherals that attract a broad range of customers who demand world-class performance and design.
n Alienware M15x Features the New Intel® Mobile Core™ i7 Processor
n Alienware M17x Laptop Receives Up To 145 Percent Graphics Performance Boost with Addition of Dual 1GB ATI Radeon Mobility™ HD 4870[i]
n Alienware Peripherals, Including the New Alienware TactX™ Keyboard and Mouse, Offer Gamers a Fully-Integrated PC Gaming Ecosystem
BRACKNELL, UK, Sept. 23, 2009 – PC Gamers now have five new ways to level up with a fleet of high-performance gaming rigs from Alienware, including four overclocked**, liquid-cooled desktop systems and the most powerful 15-inch gaming laptop in the universe.
Jointly developed by the Dell, and Alienware teams, and featuring the latest technologies for maximum performance, aggressive designs and unmatched customisation and personalisation through Alienware’s exclusive Command Centre software suite, these systems represent a new era in PC gaming.
The All powerful Alienware Aurora, Aurora ALX, Area-51 and Area-51 ALX desktops and the Alienware M15x laptop join the M17x, launched in June, to expand the Alienware arsenal and reaffirm Dell’s position as visionary and designer of the industry’s most coveted gaming systems.
The News:
n Alienware M15x – The most powerful 15-inch gaming laptop in the universe. Sporting Alienware’s acclaimed new mobile ID which debuted with the M17x laptop, the M15x offers Alienware performance in a compact package guaranteed to appeal to mobile enthusiasts and hardcore gamers on the go. The first Alienware laptop to feature a mobile Core i7 processor, the M15x also offers a 1GB NVIDIA GeForce GTX 260M GPU* and up to 8GB DDR3 1333MHz memory to take on, and dominate, even the most intense game titles. Prices start at £1,199 including VAT and delivery.
n Alienware Aurora and Aurora ALX – The most upgradeable and most powerful MicroATX desktops Alienware has ever created. Featuring the latest Intel® Core™ i7 processors, including an optional Extreme Edition overclocked** to 3.6GHz, the Aurora line of desktops delivers the power needed for hardcore gaming, pro-level HD audio and video editing, 3D animation and more. To crank up your gaming performance, Aurora and Aurora ALX have options for 1.8GB NVIDIA(R) GeForce(TM) GTX295 and supports CrossFire(TM) and SLI(TM) technology for a variety of graphics cards, up to 24GB DDR3 1333MHz memory*, and up to 2TB of hard drive storage – all in a compact, MicroATX chassis for taking up less desk space. Prices start at £1,099 including VAT and delivery.
n Alienware Area-51 and Area-51 ALX – The most powerful Alienware desktops ever. Designed for extreme gamers and tech enthusiasts who demand only the latest, most advanced equipment, the Area-51 line of desktops features Intel Core i7 processors factory overclocked** to an intense 3.86GHz for peak performance. To max out your graphics benchmarks, these systems offer the quad-GPU power of dual NVIDIA® GeForce® GTX 295 graphics cards. Other featured specs include up to 12GB DDR3* memory clocked at 1333MHz or 1600MHz, respectively, and six easy-access, cable-free hard drive bays that support both 7,200RPM and 10,000RPM drives, solid state drives and RAID 0, RAID 1 and RAID 10 configurations. Prices start at £1,699 including VAT and delivery.
The ALX brand denotes a distinguished class of Alienware systems that deliver both unique designs and peak performance. Both Aurora ALX and Area-51 ALX offer technology options beyond their respective standard editions, allowing for higher benchmarks, extended future-proofing and all-around increased bragging rights. Aurora ALX features design elements not available on Aurora such as the Active Venting louver system, internal theatre lighting and cable-free hard drive bays. Area-51 ALX ups the ante with an anodised aluminium body and motorised front panel. All Alienware desktops also offer CPU liquid cooling right out of the box which allows the ease of overclocking that deliver extreme computing.
Also announced today, Alienware customers can now configure the M17x laptop with the intense power of the ATI Mobility Radeon HD 4870 in both single and ATI CrossFireX configurations for up to a 145 per cent graphics performance increase1. The result is an immersive, cinematic experience when playing the latest HD games and movies.
Alienware users can build out a complete, high-performance gaming ecosystem with the recently announced Alienware TactX Mouse, and Keyboard, and the Alienware OptX™ AW2210 Monitor, which features a 21.5-inch full HD screen for experiencing the latest generation games and HD movies in glorious 1080p resolution.
The Aurora and Aurora ALX start at £1,099 including VAT and delivery, and are available for order immediately at www.alienware.co.uk
The Area 51 and Area 51 ALX start at £1,699 including VAT and delivery and will be available to order in the coming weeks.
The Alienware M15x starts at £1,199 including VAT and delivery and is available for order immediately at www.alienware.co.uk
The branded peripherals can be ordered immediately at: www.alienware.co.uk
Alienware is one of two brand pillars within Dell’s broader consumer portfolio. Dell’s Alienware gaming brand delivers high-performance computing for enthusiasts and tech lovers alike, and complements the Adamo by Dell brand, which offers unmatched style, design and craftsmanship. Alienware and Adamo are the standard-bearers of Dell’s personalisation efforts, which extend to the entire consumer portfolio, including Inspiron, and Studio, and Dell Design Studio, which reinvents the way people can customise their laptops as extensions of self-expression.
Quotes:
“These newest additions to the Alienware line-up represent the culmination of months of hard work, bringing together two world-class teams to create a family of world-class products targeting PC gamers,” said Arthur Lewis, general manager of Dell’s Gaming Group. “Our current offering of desktops, notebooks and peripheral products signals our commitment to providing the best PC gaming experience possible and to being the global industry leader for PC gaming products.”
“Alienware systems are, and always have been, the benchmark for PC gaming performance,” said Michael Tatelman, vice president of sales and marketing for Dell’s consumer business. “Through the Alienware brand, Dell is committed to offering gamers the richest possible PC gaming experience with the latest technology and coolest designs.”
“The new Intel® Core™ i7 mobile processor redefines expectations for performance, flexibility and extreme gaming on mobile platforms,” said Mooly Eden, vice president and general manager of the PC Client Group at Intel. “We are pleased that Alienware has designed the Intel® Core™ i7 920Xm processor into their latest mobile gaming laptop.”
“As the first-ever DirectX® 11-capable graphics card, the ATI Radeon™ HD 5870 is the pinnacle of PC graphics performance,” said Matt Skynner, Vice President & General Manager, GPU Division, AMD. “By pairing the awesome power of this card with Alienware’s reputation for industry-leading technology, gamers can expect an unmatched gaming experience.”
About Dell
People worldwide can buy Dell online by phone and in nearly 43,000 stores. Alienware, Dell’s premiere high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed to creating industry-leading trends in the high-performance gaming arena. Alienware manufactures a diverse selection of customizable, high-performance desktops, notebooks and gaming peripherals that attract a broad range of customers who demand world-class performance and design.
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