Cradle, iPad Lap Desk, Hits Quirky's Online Store

May 14, 2010 | 08:26

Companies: #quirky

collaboratively developed in one week by Quirky's community

New York, NY, May 10, 2010 -- Today marks the official release of Cradle -- a community-developed iPad lap desk.

Love your iPad but hate that you can’t comfortably use it while lounging on your couch or lying in bed? The Quirky community has the problem solved. The Quirky Cradle is a portable, lightweight lap desk for your Apple iPad.

The Cradle's minimalist bent design is constructed of sustainable bamboo Plywood also known as Plyboo. It has an integrated circular plate, made from matte, soft-touch plastic, that allows you to rotate your iPad between portrait and landscape views. The underside of the desk is lined with a foam cushion with woven covering that rests on your lap for added comfort. The compact Cradle measures 21in wide x 4in tall x 13in deep x 1/4in thick.

Cradle is the 39th product designed and developed by the Quirky community since Quirky’s launch on June 2, 2009. Quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week, Quirky’s community collaborates to select and produce one new product idea. This week ends the development phase of Cradle, and it is now available for pre-sale in Quirky’s online store for $52.50.

You might remember other successful Quirky products including the Cloak, a sleek, sturdy iPad case; the DigiDude, a portable camera tripod and keychain; the Scratch-n-Scroll, a mousepad with a writing surface; and the PowerCurl, a cord wrap for Apple's MagSafe power adapter.

Quirky engages participants to collaborate in every aspect of product creation -- from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on Quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a Quirky product goes back to these influencers.

Every week, users post ideas on Quirky to be rated by the Quirky community. The community surveys the submissions during a seven-day evaluation period and selects one product to move forward into product development. Quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype.

The final product becomes available for pre-sale in the Quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.
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