… A new range of cases for iPhone launch in the UK as Griffin continues to support independent designers from the Threadless community…
Threadless small for press release
London, 3 February 2010; Griffin Technology, the maker of ingenious ways to power, play, protect and connect, this month launches a new range of cases for the iPhone to the UK, with the innovative designs of community-based t-shirt company Threadless. Featuring striking images created by independent designers and artists for Threadless, the cases are designed to protect and accessorise - while the funky designs give the iPhone an original and unique feel, the shell provides unbeatable protection from scratches and dust, with only 1mm thickness.
The three initial designs arriving in the UK this month are based on existing t-shirts created by Threadless and are entitled ‘I’m Like A Bird’, featuring a carefree image of a giraffe among birds, ‘Living in Harmony’, with an electric and acoustic guitar pictured, and ‘Hi’, emblazoned across a black background in hot pink and white.
The Threadless community has over 1 million members who cast their votes on each new design, provided by artists and designers worldwide, to determine which are used by the company. Griffin has been working with Threadless since it joined Griffin’s Co-Op Initiative in November 2009. The Co-Op Initiative was founded by Griffin to collaborate with designers and work together to create new and exciting products. Griffin is keen to continue to support Threadless throughout 2010 by reproducing its designs on Griffin’s ever-popular iPhone cases.
"The collaboration with Griffin is fantastic because it places a spotlight on the amazing talent within the Threadless community," said Jake Nickell, Founder and Chief Strategy Officer of skinnyCorp, LLC, parent company of Threadless. "Griffin has gone to great lengths to make sure the artists get exposure for their work. It'll be an amazing feeling for each artist to see their designs being used across the UK."
"I've been a fan of Threadless ever since my first visit to their retail store in Chicago," said Mark McGlon, Visual Brand Coordinator at Griffin Technology. "I saw immediately, from their layout and presentation, that their designs would be a perfect match for our accessories. We believe that the UK is a perfect audience for the quirky, fun designs. "
To learn more about the cases and the relationship between Threadless and Griffin, visit www.griffintechnology.com/coop/threadless
. Here you can watch a video featuring Jake Nickell, Founder of Threadless, and Mark Rowan, President of Griffin Technology, talk about the companies’ partnership, and also hear from the designers themselves about seeing their creations used by Griffin.
Pricing and Availability
I'm Like a Bird, Living in Harmony and Hi Threadless cases for iPhone will be available at Apple stores nationwide and at Apple.com/uk priced at £24.99.