Jessops announce the arrival of the Sony NEX-3

Part of the world’s smallest and lightest Compact System Camera (CSC)* series



Leicester, England, 24th June 2010: Digital SLR just got compact! Following last week’s announcement that Jessops gave its customers the first chance to get their hands on the much anticipated Sony NEX-5, Jessops is delighted to announce the UK arrival of the Sony NEX-3.

Part of the world’s smallest and lightest Compact System Camera (CSC)* series. The Sony NEX-3 offers an impressive DSLR image quality in a compact form with interchangeable lenses that won’t weigh you down.

Offering great value at just £489 the Sony NEX-3 is equipped with an impressive 18-55mm Zoom Lens and is distinguished by its sleek yet robust Polycarbonate shell, ideal for the adventurous snapper. The Sony NEX-3 is available in black, silver and red so there are plenty of options to suit your personality or preference.

Features include:

· Impressive 14.2 MP EXMOR APS-HD CMOS (DSLR sized image sensor)

· Tilting 3” Tru black LCD screen for crystal clear framing at any angle

· Polycarbonate construction for excellent durability

· E-Mount! lenses/ Alpha mount VIA adapter (sold separately)

· 720p MPEG4 HD Movies, for watching movies

· High Resolution Sweep Panorama mode for stunning landscapes

· High ISO performance for superior results in low light

· High Speed Shooting up to 7fps for crisp, clear action shots

· Background De-focus control for perfect portraits

· Auto HDR for creative exposure control options

· 3D panorama for playback on Sony’s 3D TVs



Weighing just 239 grams and at just 33.4mm thick the ridiculously light-weight Sony NEX-3 will fit into the smallest of pockets, perfect for taking on holiday or out in town! Capture digital SLR quality images with the newly developed EXMOR APS-HD CMOS sensor with 14.2 mega pixel resolution, unrivalled in cameras of this size enabling you to capture breathtaking stills with unique defocus effect usually found in DSLR cameras.



This remarkable technology affords low image noise, meaning you can capture intricate detail in low light situations and its HD movie mode enables you to capture treasured holiday moments on HD-ready TV.

Ideal for those who love adventure, the Sony NEX-3 comes equipped with a rapid frame rate of 7 frames per second, combined with high ISO performance and an accessory flash already in the box, which makes for great fill in portraits and is perfect for capturing action shots!

Offering strength, style and lightness combined the Sony NEX-3 is cased in a polycarbonate shell for robust, adventurous photography perfect for any holiday! Best of all, the Sony NEX-3 comes equipped with an E-system mount, enabling you to effortlessly switch lenses to adapt to any situation. With an optional A-mount adapter, allowing you to choose from up to 30 different lenses from the exclusive Sony Alpha collection, the Sony NEX-3 is the only gadget you’ll need this summer!



Ensuring you can capture and edit your photos quickly, the intelligent Sony NEX-3 comes equip with in-built help guides and simple to navigate menus, which means you can glide through the tilting 3” touch screen without the hassle of thumbing through complicated help guides.



Leading the pack, this intelligent snapper enables you to capture perfect panoramas with the highest resolution Sweep Panorama Mode that allows you to seamlessly stitch together a serious of photographs, which is easily achieved on its user friendly interface with a built in photography guide, helping you to achieve a professional finish from every shot!



For those looking for a lightweight, adaptable digital SLR quality camera look no further than the Sony NEX-3. The Sony NEX-3 +18-55 zoom lens is available from Jessops in stylish silver, metallic black and radiant red for £489



-ENDS-

Notes to Editors:

*According to independent research conducted by Sony.



About Jessops

Jessops is the UK’s leading photographic retailer, enjoying a reputation for excellence in the field that is second to none. The award-winning business has a nationwide network of over 200 stores, an industry leading website at www.jessops.com and a dedicated mail order division. With a heritage spanning back to 1935, Jessops offers a complete solution for photography enthusiasts; from photographic equipment and accessories to photo printing and award-winning personalised gifts from Jessops Photo, the household name is synonymous with excellent customer service, exceptional quality and an unsurpassed passion for photography.