Jessops announces the new exclusive Sony Cybershot DSC-W290 in black or blue

Tuesday 19th May, 2009 - Jessops, the UK's leading photographic retailer has announced the new exclusive to Jessops camera - the Sony Cybershot DSC-W290 available in both black or blue. Priced at £239 the Sony Cybershot DSC-W290 in black or blue is a 12.1 megapixel camera with a Carl Zeiss 5x optical zoom, making it the latest accessible route to taking perfect pictures.

Weighing in at a light 167g this camera houses features that punch above its weight. Encased in a stylish black metal body the W290 comes fully equip with Multi Face Detection, anti-blink reduction, red eye reduction, smile shutter for capturing those cheesy grins, face memory so you can pre-select the face you want to focus on, and HD output and HD movie so you can view your photos and films on a HD TV.

The Sony Cybershot DSC-W290 also features advanced Dynamic Range Optimizer technology. This technology works out the best exposure and contrast settings to give more natural images with clearer detail. This is especially effective when shooting backlit portraits or any scene with a high contrast between background and foreground levels.

The Sony Cybershot DSC-W290 is compatible with both the Memory Stick Duo and Memory Stick Pro Duo.

The Sony Cybershot DSC-W290 is available now at your local Jessops store or online at www.jessops.com

Technical Specs

Sony Cybershot DSC-W290

* 12 - 12.9 mega pixels
* 5x optical zoom
* Intelligent Scene Recognition
* Face Detection technology (for up to 8 faces)
* Selected Face Memory (choose the person you want featured)
* Anti-blink Function
* Red-eye Reduction
* Smile Shutter(tm) Technology (Automatically detects a smile and fires the shutter in this mode)
* 13 convenient photo modes
* 9-Point Auto Focus
* Burst Mode (up to 100 shots at approximately 0.62 second intervals at any resolution)
* Function Guide (Help Mode)
* Easy Shooting Mode
* 16:9 High Resolution Mode
* In-Camera Retouching
* Multi-purpose Resize function
* Picture Motion Browser ver. 4.2.02 software supplied

About Jessops
Jessops is the UK's leading photographic retailer, enjoying a reputation for excellence in the field that is second to none. The award-winning business has a nationwide network of over 200 stores, an industry leading website at www.jessops.com and a dedicated mail order division. With a heritage spanning back to 1935, Jessops offers a complete solution for photography enthusiasts; from photographic equipment and accessories to photo printing and award-winning personalised gifts from Jessops Photo, the household name is synonymous with excellent customer service, exceptional quality and an unsurpassed passion for photography.