LOWRANCE® ANNOUNCE IMPRESSIVE NEW UPGRADES TO HANDHELD GPS SERIES

August 26, 2010 | 09:34

Companies: #lowrance

Endura series leads the way with new mapping software

Lowrance, a leading global manufacturer of leisure navigation electronics, has entered into an exclusive agreement with Mapyx Limited to combine its Endura series of GPS devices with market leading Mapyx Quo digital mapping solution. This agreement means that buyers of the Endura GPS devices will also receive digital mapping for the Endura and for a PC at a single purchase price, representing a significant cost saving to users.

All Endura GPS devices for the UK and the Republic of Ireland will exclusively run Mapyx software. This new development provides state-of-the-art Mapyx Quo PC software for route planning and map management and Mapyx Quo Mobile for the Endura GPS with comprehensive Ordnance Survey maps for the UK and the Republic of Ireland.

Steven Wood, Chairman of Mapyx Ltd, said: “The Mapyx Quo software is the first choice for consumers and professionals alike. We have an impressive user base, which includes walkers, runners, bikers, teachers and the professional rescue services. Our agreement with Lowrance combines best digital mapping with a market leading GPS device”.

Mapyx products are highly accredited being used by Mountain Rescue England & Wales and Mapyx is their Official GIS & Digital Mapping Partner.

The Lowrance Endura series consists of three innovative touch-screen GPS handhelds: the flagship Sierra – the most powerful and complete out-of-the-box GPS experience available; the Safari – a versatile navigator for any outdoor leisure activity; and Out&Back – a unit that sets a new standard in affordability and ease of use.

The Lowrance Endura units bring a whole new navigation experience to marine and outdoor enthusiasts, combining touch-screen functionality and quick access buttons for unprecedented ease of use.

“The Endura units are now the most comprehensive handheld GPS devices on the market,” said George Pollard, Managing Director of Navico UK Ltd. “We teamed together with Mapyx to provide the best solution with detailed on-board mapping, tremendous expansion capabilities and open access to community content, the Endura line is simple to use, robust and extremely versatile. It is equally suited for boating, hiking, mountain biking, fishing, backpacking and geocaching, as well as cycling, off-roading and skiing, among others.”

All Endura devices offer a range of preloaded maps and provide a microSD expansion slot supporting up to 32GB of storage for extra mapping and pictures.

The popular Ordnance Survey mapping, at 1:50,000 scale, will be available on microSD cards for the whole of the UK and the Republic of Ireland, which will fit on a single SD Card. With the addition of 1:25,000 Ordnance Survey maps and Aerial imagery, the Endura is the ultimate GPS package.

All three models are fully customisable and accept many public domain files and community based content such as GPX trails and general POIs through easy drag-and-drop onto the device memory or microSD card.

Fully waterproof to the IPX7 standard (submersible), the compact Endura series offers a comfortable grip and robust housing with rubberised armouring. The devices measure 130mm x 60mm x 31mm (H x W x D) and weigh just 165 grams without two AA batteries. The units include a high-resolution 2.7-inch (6.8cm) colour touch-screen display, mini-USB port for power and data cables, and two reinforced attachment loops. All models in the Endura line are protected by a two-year limited warranty, and specifications are subject to change without notice.

Price & Availability:
The Lowrance Endura Series of GPS Devices, are immediately available for purchase via Mapyx at www.mapyx.com and will soon be available in leading outdoor retailers. Prices are extremely competitive, for example the full GB 1:50,000 Map package at RRP £399, £499 and £549 for the Out&Back, Safari and Sierra respectively (inc. VAT), which includes 8GB SD Card, full 1:50k GB Mapping, 1:250k Base Map, Digital Terrain Model, Gazetteer Search Module, Geocaching Module, Quo Mobile software and Quo Desktop digital mapping solution.

Mapyx is the exclusive sole distributor of this market leading product in the UK and the Republic of Ireland.

For more information on the complete Endura line and compatible mapping products, visit www.lowrance.com/Endura or www.mapyx.com.
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