International CES 2011, Las Vegas, NV -- January 5, 2011-- Kingston Digital Europe Ltd, an affiliate of Kingston Technology Company Inc., the independent world leader in memory products, is boosting support for USB 3.0 in 2011 by revealing its roadmap at International CES 2011. Kingston® will develop a comprehensive suite of USB 3.0 Flash drive solutions to meet the needs of users of all levels as the technology becomes more widely accepted.
“We have already seen the successful adoption of our DataTraveler® Ultimate 3.0 and HyperX® MAX 3.0 External drive amongst early adopters demanding faster data transfer rates in portable form factors,” said Jim Selby, Manager – European Product Manager, Kingston Technology. “As USB 3.0 technology grows and more platforms and computers support the USB 3.0 standard, we recognise the need to develop different solutions to address various target markets and help drive adoption.”
For enthusiasts and power users, Kingston will release its fastest USB 3.0 drive to date. The DataTraveler HyperX 3.0 will serve as the flagship model and be part of the HyperXperience™ line, a family of high-performance Kingston Flash products that will include SSDs, USBs and cards, to complement HyperX enthusiast memory modules.
In September 2010, Kingston released the DataTraveler Ultimate 3.0, its first USB 3.0 Flash drive using a SATA bridge chip to attain high data transfer rates. As single-chip controllers become available, Kingston will release a second generation of the DataTraveler Ultimate 3.0, available in 16-, 32- and 64GB capacities. Single-chip controllers allow for better USB 3.0 compatibility and speed. Users will benefit from increased performance and lower costs in the next generation.
As more PCs ship with USB 3.0 capability later this year, particularly in late Q2/early Q3, Kingston will also launch an entry-level Flash drive to go with these systems. It will be aimed squarely at consumers with a lower capacity and price point to help drive mainstream adoption.
For more information visit
www.kingston.com/europe
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About Kingston Digital, Inc.
Kingston Digital, Inc. (“KDI”) is the Flash memory affiliate of Kingston Technology Company, Inc., the world’s largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please call +44 (0)1932 738888 or visit
www.kingston.com/europe
Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.
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