OWC Announces Do-It-Yourself (DIY) SSD Kits with Industry's Fastest SSDs to 480GB

Upgrade to SSD for Faster Mac & PC Laptops

Use the Old Drive as a Portable External Drive



Savings up to 40% - Starting at $109.99, Fourteen Kits Feature Solid State Drives to 480GB, Installation Tools, Bus Powered Enclosure & Free How-to Videos



December 14, 2010 Woodstock, IL -- Other World Computing (OWC®) www.macsales.com, a leading zero emissions Mac® and PC technology company, announced today the OWC Do-It-Yourself (DIY) SSD Storage Upgrade Kit priced starting at $109.99 MSRP. Available in fourteen configurations with capacities up to 480GB, the OWC DIY SSD Kits let you upgrade your Mac or Windows laptop to the industry’s fastest solid state drives (SSDs) available on the market today.



The OWC DIY SSD Kits Feature:

* Industry’s fastest SSD -- OWC Mercury Extreme Pro Solid State Drive (up to 480GB) provides performance up to 47X faster than factory hard drive.

· OWC brand USB 3.0, FireWire and/or USB 2.0 bus powered 2.5” portable external enclosure to re-use the replaced internal hard disk drive.

· All supported interface cables for transferring data from the old internal drive to the new SSD, plus helpful data transfer instructions at: eshop.macsales.com/tech_center/tech_tips/sparedrive.cfm

* Five piece installation tool kit with everything needed to complete the installation.
* Free how-to online videos at www.macsales.com/installvideos.



Save up to 40% Versus Buying Separately - Save Money & Environment By Retasking ‘Old’ Drive as New Portable Drive



With the OWC DIY SSD Storage Upgrade Kit, MacBook, MacBook Pro, Mac mini, and PC laptop users can make their computers faster than new with incredible SSD performance by upgrading their computer’s internal hard drive with the industry’s fastest SSDs from OWC. They can then continue to use their ‘old’ drive by installing it into the provided OWC enclosure for a ‘new’ pocket-sized portable external drive, saving money and the environment by re-using their ‘old’ hard drive instead of throwing a perfectly good drive into a landfill or just letting the drive sit idle and unused. By purchasing the OWC DIY SSD Kit, customers will also save up to 40% versus buying all the included components separately.



Instantly Transforms Macs and PCs with Faster than New Performance



The OWC DIY SSD Storage Upgrade Kit instantly transforms Macs and PCs, allowing them to boot in seconds, load apps and files nearly instantaneously, and dramatically improve overall system responsiveness thanks to the OWC Mercury Extreme Pro SSD included in each kit. The OWC SSD helps users supercharge their machine so older machines can perform faster than new models and new machines can achieve previously un-reached performance levels. To learn more about the OWC Mercury Extreme Pro SSD, including performance benchmark testing results, visit: eshop.macsales.com/shop/internal_storage/Mercury_Extreme_SSD_Sandforce/Solid_State_Pro



“OWC DIY SSD Kits are the most cost effective and comprehensive solutions available for getting the most performance from MacBooks, MacBook Pros, Mac minis, and PC notebooks,” said Larry O’Connor, Founder and CEO, Other World Computing. “With all of the included tools and helpful resources plus the external enclosure for reusing the existing internal drive, these kits have become extremely popular with consumers.”



Availability & Pricing



The OWC DIY SSD Storage Upgrade Kits are available immediately from OWC priced starting at $109.99 MSRP from: eshop.macsales.com/shop/hard-drives/2.5-Notebook/SATA/DIY and are compatible with Mac or PC laptop and Mac mini internal drives, Apple OS 8.6 to 9.2.2, all versions of Apple OS X, and Windows 98SE or later operating systems. Select kits include a $200 retail value disk utility software bundle. For bundle details, visit eshop.macsales.com/shop/solutions/software_bundle/



About Other World Computing (OWC)



Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad™ enhancement products through its e-commerce portal www.macsales.com. As an Apple Certified Developer, OWC also provides extensive US based technical support for Macintosh users around the world as well as Internet access via www.fastermac.net and www.owc.net

OWC’s industry awards and recognition include: Crain’s Chicago Business 2009 “Fast 50” List of 50 Fastest Growing Companies in the Chicago Area; Inc. 5,000“Fastest Growing Privately Owned Companies in America” list honoree 2007-2010; Reseller Ratings Elite Member 2009 & 2010; Better Business Bureau Top Rating of A+ 2010; Reflex Packaging Commitment to Excellence Recycling Award 2009; Computerworld MagazineTop Green-IT Companies for 2008; and McHenry County Economic Development Corporation 2008 Business Champion Award.

In March 2010, OWC’s corporate campus was designated as LEED Platinum by the Green Building Certification Institute (eshop.macsales.com/green/index.html). Platinum is the highest achievable LEED (Leadership in Energy and Environmental Design) Program level, which began in 1998. Out of more than 14,000 LEED projects engaged worldwide since the program's inception, OWC is one of less than three hundred to achieve the Platinum standard. In September 2010, OWC’s headquarters earned the U.S. Environmental Protection Agency (EPA) ENERGY STAR rating for building operations that perform in the top 25 percent of similar facilities nationwide for energy efficiency.