Yoyotech And SharafDG Announce Strategic Partnership Across The Middle East

London, UK – 5th October 2009: British high-performance computer manufacturer, YOYOTech, has today announced a collaborative partnership with SharafDG, the largest electronics retailer across the Middle East.

Winner of a coveted PC Retail UK Channel Award for the past 2 years running, YOYOTech has created a special range of premium systems that are now on sale in the United Arab Emirates, exclusively through SharafDG, heralding the start of a long term strategic partnership.

With nine superstores at key locations across the region, SharafDG is the fastest growing and most ambitious electronics destination in the region.

SharafDG will formally present YOYOTech’s new range and unveil more details about the relationship at the Gitex ICT Exhibition in Dubai, from 18th to 22nd October.

Yasser Sharaf, Managing Director of SharafDG said, "SharafDG is proud to announce that, effective immediately, we will be working in close collaboration with YOYOTech to deliver not only the world's fastest PCs, but also premium components and world class LAN events to enthusiasts across the Middle East".

Charanjit Kohli, Managing Director of YOYOTech said "From our first meeting, it was obvious that Mr Sharaf is a powerful visionary with ambitious plans for expansion in the region. That expansion not only includes more stores, but also a massive increase in the product ranges being offered. YOYOTech is very proud to have been chosen to help fulfill those dreams”.

Kohli continued, “SharafDG is committed to presenting its customers with the very best products available anywhere in the world, and now YOYOTech’s finest systems and extensive range of components will become an integral part of that offering”.

To help PC enthusiasts across the world understand how this new project will shape the future, both Yasser Sharaf and Charanjit Kohli are extending a personal invitation for everyone who attends Gitex 2009 to visit the impressive SharafDG stand. The message is simple. Come and see the new product line up for yourself and experience the power.

Below you will find shots of Charanjit Kohli and Yasser Sharaf.