Activision reaps Q1 profits of $381 million

Written by Joe Martin

May 7, 2010 | 11:29

Tags: #call-of-duty #cod #industry-news #profit #world-of-warcraft #wow

Companies: #activision #blizzard

Activision has reported better than expected first quarter earnings for 2010, revealing a profit of $381 million USD at a time when other big publishers are reporting losses. Capcom, for example, today reported a 73 percent drop in earnings in the last year, according to MCV.

Activision credits the surge, which bought a net revenue of $1.3 billion USD, to key franchises World of Warcraft and Call of Duty.

"Our better-than-expected first quarter performance was driven by strong global consumer demand for Activision's Call of Duty and Blizzard Entertainment's World of Warcraft," said Activision CEO Bobby Kotick, according to

"Throughout the remainder of the year, we plan to release our strongest videogame lineup ever based on some of the industry's highest quality, profitable franchises."

One of those upcoming releases will be another map pack for Modern Warfare 2, which is set for release sometime after June. Activision's Stimulus Pack for Modern Warfare 2 didn't go down too well with fans thanks to a focus on map remakes from the original Modern Warfare, but the £10 GBP ($15 USD) price point will definitely have contributed to that whopping $381 million.

Other releases Activision has got lined up for later this year include Blur and Singularity. The publisher has also signed a new 10-year deal with Bungie, but it's unclear when we can expect to see a title borne out of the pairing.

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