Nintendo cannot meet Christmas demand

Written by Joe Martin

October 1, 2007 | 09:25

Tags: #ds #lite #nunchuck #reggie #sales #wii #wiimote

Companies: #christmas #nintendo

Nintendo of America President, Reggie Fils-Amie, is by all accounts a likeable guy despite his archaic turns of phrase. Part of that likeable charm stems from how open he is on a number of topics.

Speaking to the Mercury News, Reggie has admitted that Nintendo may not be able to keep up with demand this Christmas, for the second year running.

"We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record that we won't," he said.

"What I can tell you is that typically, our inventory is lasting a day... I don't think we will know when supply crosses with demand until after the holiday season."

"The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on."

A lot of that may be cleverly disguised PR hyperbole, but do you really want to take the chance?

Oh, and for those of you wondering if Nintendo is at all jealous of Microsoft and the inevitable success of Halo 3, allow us to clarify the matter below.

"Will it sell a lot of software? Certainly. Will it sell hardware? I think it's an open question...I think that the Halo 3 consumer already has the hardware, because they're playing BioShock and Crackdown and a variety of games that are, in the end, quite similar: first-person shooter experience, multiplayer capable online. Tell me what's new?"

So, the forum assignment of the day is; Halo 3 or Nintendo Wii and DS, which is best and why? Drop your thoughts in the forums, but be sure to show your working.
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