EA responds to ex-exec criticisms

Written by Joe Martin

January 18, 2010 | 11:15

Tags: #respond

Companies: #ea #electronic-arts

Electronic Arts has responded to criticisms made by Mitch Lasky, a former EA executive who claimed that EA was "in the wrong business" and was behaving naively when it came to planning for a digital future.

In short, EA's opinion is that "Mitch needs to try de-caf", says VentureBeat.

That's according to Jeff Brown, EA's head of corporate communications, who says that Mitch is only bitter because he was turned down for a job at EA. Mitch Lasky is currently a partner at tech investment firm Benchmark Capital.

"Mitch needs to try de-caf. It's never easy being turned down for a job, but most people don't spend three years obsessing about it. Since Mitch left EA, Apple invented the iPhone, Facebook evolved to include a gaming platform and EA Mobile became the world leader," said Jeff.

Lasky maintains that EA is in dire-straits at the moment, pointing out the poor performance of games like Spore, Dead Space, Mirror's Edge, Need for Speed: Undercover and the closure of Pandemic.

Doug Creutz of Cowen Research joined in the nay-saying, stating that "We continue to think EA has missed the current hardware cycle and is unlikely return to historical operating income margin levels."

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