Ubisoft sees 25 percent growth in market

Written by Joe Martin

May 30, 2008 | 14:38

Tags: #events #financial #growth #money #ubidays

Companies: #ubisoft

That last year was for games was no real secret. We had classics like The Orange Box, Call of Duty 4 and Mass Effect steadily flowing in towards the end of 2007 and we exhausted ourselves trying to cover them all.

And now it seems we weren't the only ones after Ubisoft Executive Director in Europe and the Middle East Alain Corr revealed at UbiDays 2008 today just how the French publisher had grown over the last 365 days.

Last year we saw the market grow by a fantastic 25 percent” said Alain as he shared the stage with Vernon Kay in a presentation to journalists from across Europe.

We believe we're set for more this year – with growths of 15 to 20 percent over the next year,” continued Alain.

The Ubisoft bossman seemed to think that much of the growth over the last 12 months had come as a result of the Games for Everyone brand that the company had launched. The brand focuses on providing casual and less hardcore game experiences to people who would normally be considered non-gamers and the brand includes titles like the Petz and Imagine series.

Now people can play everywhere…We're happy to provide this quality entertainment to let everyone enjoy new games.

Is the growth of casual and midcore games a good thing, or is the Nintendo bubble about to burst? Let us know what you think in the forums.
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