Facebook is reportedly on the verge of linking up with music streaming specialist Spotify in order to launch an integrated free music service.
The deal would see Facebook and Spotify hooking up in the countries in which the latter currently operates which, importantly, currently excludes the US.
However, negotiations are currently ongoing to launch Spotify in the states; a process which is likely to be accelerated once Spotify gets the muscle and influence of the largest social media site in the world.
Forbes reports that the integrated service is currently going through testing and, when complete, will appear in the left hand column along with the current icons for photos and videos. This will provide Facebook users with simple access to Spotify’s huge catalogue of music.
A US launch of Spotify has been
on the cards for over a year now, but so far an official launch hasn't materialised due to complications with music labels. However, Forbes says the Facebook service will be available in the US once this is sorted out.
Apparently no money is changing hands to secure the partnership, although the benefits to the two parties are obvious; Facebook has reportedly been looking for a music streaming service since 2008, when it reportedly
reached out to the likes of Last.fm and iLike. Meanwhile, Spotify will get access to Facebook’s huge user base.
The integrated Facebook service will keep to Spotify's free, ad-supported format, with users being able to upgrade to a premium account for a small fee. However, the service will add the ability for users to listen to music simultaneously with their friends.
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