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Activision has signed a deal with IGA Worldwide to deliver adverts to PlayStation 3 users.
According to recent studies, in-game advertising isn't as big a deal as you might think and around 80 percent of gamers don't mind it.
Howard Stringer, CEO of Sony, has said that he doesn't think that in-game adverts are all that clever - but what do you think?
The gloriously gorgeous and highly anticipated Enemy Territory: Quake Wars will have a bit of a surprise - in-game advertising.
The latest update to Counter-Strike 1.6 has made the world's most popular online multiplayer game's advertisements compulsory.
In-game advertising is getting popular enough to practically be a buzz word in our industry. We take a look at the history, who's doing it now, and what it means for the future of gaming.
In-game advertising has been all the rage lately (quite literally). Now it appears that it's about to get bigger, since Valve just signed up with IGA...
Not content with charging you for the actual game, EA has signed a deal with IGA to stick advertisements in your games.
IGA is a firm which specialises in putting adverts in games. Intel thinks it could be onto a winner. Does in-game advertising bother you?
Companies are aiming to put adverts and product placements within games and make a massive industry by 2009. I, Robot on your desktop?
October 16 2019 | 13:00
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