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Activision has signed a deal with IGA Worldwide to deliver adverts to PlayStation 3 users.
Howard Stringer, CEO of Sony, has said that he doesn't think that in-game adverts are all that clever - but what do you think?
Microsoft signs an in-game advertising deal for a number of new EA games, including Madden, Skate and NHL game, on PC and Xbox 360 platforms.
Hordes of dead gnomes rain down on the plains of Azeroth in an incredibly elaborate example of in-game advertising.
The latest update to Counter-Strike 1.6 has made the world's most popular online multiplayer game's advertisements compulsory.
In-game advertising is getting popular enough to practically be a buzz word in our industry. We take a look at the history, who's doing it now, and what it means for the future of gaming.
A behavioural research company has concluded that in-game advertisements simply don’t work on gamers. What was all that fuss about Counter-Strike?
The latest patch for the tactical FPS game, SWAT 4, downloads advertising textures inserted into the game. Added realism or unwanted intrusion? You Decide.
October 14 2021 | 15:04
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