Turbine has announced that the move to re-release
Dungeons & Dragons Online as a free-to-play MMO has actually boosted paid subscriptions by a massive 40 percent and attracted plenty of new players to the game.
"
We're hitting and exceeding our internal targets, so far we're very happy," said Turbine's Fernando Paiz in an interview with
Ars Technica.
"
All aspects of our business are growing. Hundreds of thousands of new players in the world are playing for free, with a very high percentage using the store."
D&D Online originally launched as a premium MMO, but was later re-launched as a free-to-play game after disappointing figures. The game is now free to play in the most basic form and players can buy just the extra items and skills they want through a microtransaction store, or they can opt to pay the old subscription model for unrestricted access.
"
We have a good chunk of the population that is spending more than $15 a month," Paiz said. "
The traditional subscription model can only make X dollars off a player. This kind of removes that cap."
The comments follow nicely on from the news last week that even
free Facebook games can make an average of $20 USD per user - maybe Turbine should set their sights a little higher?
You can check out our recent
round-up of free-to-play MMOs if you're looking for other free games, or just let us know your thoughts in
the forums.
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